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INDUSTRY NEWS
Courtesy of SkyREPORT / SkyRETAILER
http://www.skyreport.com
DirecTV Swap Between News Corp., Liberty Media?
News reports yesterday suggested that News Corp. and Liberty Media are discussing an agreement that would include swapping News Corp.'s 40 percent stake in DirecTV - worth about $9 billion - for Liberty's 18 percent hold on News Corp. (valued currently at $11 billion).

According to Wachovia's Jeff Wlodarczak citing a CNBC report, News Corp. owner Rupert Murdoch is souring on DirecTV and his company is attempting to resolve the 18 percent ownership stake issue by the Oct. 20 shareholder meeting. Press reports have noted that Liberty is also talking to News Corp. regarding its TV stations, the report said.

Wlodarczak said Murdoch seems to vary from week to week on his commitment to being in the satellite television biz as "industry transforming transactions" loom on the horizon for the U.S. DBS market.

Speaking on the recent talks of a merger between DirecTV and EchoStar Wlodoarczak said, "If management reached the conclusion that they could not clear regulatory hurdles or EchoStar CEO (Charlie) Ergen is unwilling to sell, it may - along with the prospect of buying back the 18 percent in News from Liberty - have opened up the possibility of a News Corp. exit from DirecTV.

"If News Corp. decides to swap its stake in DirecTV with Liberty Media it would likely reduce EchoStar's short-term negotiating leverage for a potential sale of the company to AT&T," the analyst said.

Verizon, DirecTV Partner on MDUs
Verizon and DirecTV entered into an agreement to collectively serve the multiple dwelling unit (MDU) market with a bundle of services, an effort the companies said takes aim at cable and its triple-play offerings.

Verizon said the multi-year agreement will enable it to serve as the single point of contact for a bundle of offerings that includes the telco's broadband and phone services in addition to DirecTV's offerings. Verizon said it will offer the DirecTV bundle in locations where it does not offer its own entertainment services, such as the fiber-supported FiOS TV.

As part of the deal, Verizon and MDU Communications, a long-time partner and provider of DirecTV services to MDUs, have entered into a sales-teaming agreement covering the Northeast and Mid-Atlantic.

Verizon and MDUC will work together to jointly propose, provide, install, market, operate and maintain specially designed multi dwelling unit technology systems for reception and distribution of DirecTV's satellite TV and Verizon's FiOS broadband, phone and other telecommunications services, the companies said.

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